Effort should never be one-sided.
Thought. Craft. Obsession. Six questions, answered in full. This is the story of how UNDRESS came to be.
How Was the Idea of UNDRESS Born?
UNDRESS began with a simple question no one seemed to be asking.
While accompanying a friend to shop for lingerie for her wedding night, Shradha jokingly asked, “And what will your husband wear?” The answer was: “Any regular brief.”
That contrast stayed with her. Why was intimacy something women prepared for, while men simply showed up?
UNDRESS was born from the belief that effort, desire and preparation should never be one-sided.
UNDRESS was created by a woman for all men. So it is re-approved from a woman’s point of view for wedding nights, honeymoon, first encounter or an accidental date night!
Why Did We Choose the Name UNDRESS?
Even though UNDRESS is your first step to foreplay, UNDRESS is not just about taking clothes off. It is about removing hesitation, routine and outdated ideas of masculinity. It is an invitation to feel comfortable in your body, confident in your choices and present in the moment.
Before the clothes come off, the inhibitions should.
Why UNDRESS, Now?
Men have evolved in what they wear, how they groom and how they express themselves. Their choice of shirts and perfume have evolved. Their underwear, however, has largely remained an afterthought bought for function, hidden from conversation and rarely chosen for intimacy.
UNDRESS believes comfort is essential, but effort is attractive. Women have been expected to make that effort for generations. It is time men met them halfway.
How is UNDRESS Underwear Crafted?
Every UNDRESS design begins with one question: How should a man feel when the moment becomes intimate?That question guides every detail from the body-contouring fit and supportive construction to the stretch, stitching, waistband and finish.
UNDRESS is designed in Paris by Shradha Chaturvedi (Our Founder), in collaboration with accomplished fashion designers from Paris.
Every silhouette, print and detail brings together a woman’s perspective on male intimacy with the refinement and precision of Parisian design.
Conceived by a woman. Refined with Paris. Created for men.
What fabric did we choose for an Intimate wear product and Why?
UNDRESS is crafted from 88% Finest Microfibre and 12% Spandex - a blend chosen to feel as good as it looks.
Micro Modal has a silky, fluid softness that glides gently against the skin. It is breathable and light, helping the body stay comfortable even when the temperature rises. Spandex adds the right amount of stretch, allowing the fabric to follow the body, enhance its contours and move effortlessly without feeling tight or restrictive. The result is a close, flattering fit with an almost second-skin feel soft to touch, smooth under the fingers and designed to leave nothing between you and the moment.
Because Intimacy begins long before the underwear comes off.
Bringing Undress to life?
Idea of UNDRESS was born in India and then Shradha travelled the world to bring idea to reality by creating designs that world has never seen before. To bring these mesmerising designs to life,she went where intimate wear is understood not merely as clothing, but as a specialised craft. Our Indonesian manufacturing partner belongs to the global production ecosystem trusted by internationally recognised fashion and innerwear labels. It understands the details ordinary garment manufacturing can overlook, how stretch should recover, how seams should rest against the skin, how support can be engineered without restriction, and how the same precise fit must be recreated in every piece.
We did not choose Indonesia because it was the nearest or the cheapest option. We chose it because luxury is not defined by the country written on a label. It is defined by the standard a product refuses to fall below.
Conceived in India. Designed in Paris. Crafted in Indonesia. Made to stand beside the world’s best.
Conceived in India · Designed in Paris · Crafted in Indonesia